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Mar 6, 2023

Tips for Using Video in Your Business and Work Communication

Screencastify Squad

Over the past few years, remote and hybrid work environments have been upgraded from uncommon to common, and with that has come a whole host of changes as to how employees work, create, and collaborate. 

Incorporating asynchronous video into the workplace has become a valuable tool as colleagues work across countries and time zones; doing so allows them to not miss a beat and keep productivity flowing. 

The value of asynchronous video in the workplace

Asynchronous video offers several benefits in your workplace. Let’s look at a few!

Video as a meeting replacement

It’s no secret that left to their own devices, meetings can take over schedules, leaving less time for actual work to get done. Incorporating asynchronous video frees up valuable time to progress on projects, while still offering team members a way to collaborate. Better yet, they can collaborate at times that work for their schedule, rather than coordinating across time zones, which makes for more efficient and convenient collaboration for all. 

Video as an improved method for onboarding and training

Imagine you’ve just hired a new employee. While you’ve been trying to fill the role for many months, the responsibilities of that role have been outsourced to other employees. Now that you’ve got a new hire, everyone is excited to pass the responsibilities back, and for the new hire to hit the ground running. 

Now, however, trying to schedule time to get the new hire up to speed, is like trying to herd cats. 

Enter asynchronous video. 

Rather than setting up multiple days’ worth of meetings, using asynchronous video provides the information the new employee needs in more manageable portions, which they can then watch–and rewatch, if necessary–at their own pace. It can also foster collaboration, as a new employee can record their own asynchronous video that targets directly to the colleague or department where they have questions or need clarity. Ultimately, asynchronous video provides for more efficient and effective onboarding and training for new employees, and helps set them up for success. 

Video as a time-saving tool 

When time is at a premium, using asynchronous video as pre-meeting content viewing can help keep meetings on track, and ensures participants have the needed understanding of what is being discussed. This means everyone starts the meeting on the same page, with the same knowledge, and meetings run more efficiently and more progress can be made, without having to spend valuable employee time playing catch up. 

Video as an opportunity for better engagement 

How many times has an email hit your inbox, only for you to glance at it, digest the minimal amount of content, before deleting it into the ether? And we’ve all heard the familiar refrain, “that meeting could have been an email.” The trick is to make those emails as interesting and as informative as possible.  Enhancing emails with asynchronous video allows companies to do just that and provide personalized information and gives the recipient an incentive to engage more fully with the information at hand. And even if they delete the email, the video still exists in your library, and can be referred back to as needed. 

Video as a quick-hit for updates 

As we mentioned earlier, meetings can eat up a person’s time, but often are deemed necessary when project updates or organization-wide announcements need to be made. With asynchronous video, updates and announcements can be made and delivered at any time. You’re not only respecting your employees’ time and alleviating the hassle of trying to schedule meetings across timetables and time zones, you’re also able to personalize the content of a video for an individual, a group, or both. 

How asynchronous video can be used across departments

Asynchronous video offers benefits for just about every department in your organization. 

Video for sales

Your sales team can use asynchronous video throughout their processes, from managing client relationships, to giving and receiving client feedback. Providing asynchronous videos for clients allows clients to synthesize information from your company at their own pace, without typical pressure of the sale, but still remaining engaged with the sales team. It also makes it easier for a sales team to connect with clients—asynchronous videos don’t require a calendar invite and coordinating schedules to get your teams together. Learn more about how video can help boost your sales team here.

Video for marketing

In a world that doesn’t seem to sleep, communicating with customers can happen any day, any time. Asynchronous videos enable marketers to reach clients where they are, and importantly, when they are, to get the message out about your product, services, or company. Read more about how video can help your marketing team's performance.

Video for legal

Few teams deal with the complexity and exacting detail of projects like a legal team. Using asynchronous video is an opportunity for updates in an efficient manner, and also to tailor information for specific cases . 

Video for engineering

Often in business, engineering teams work across departments to successfully execute multiple projects happening simultaneously. Here asynchronous video can be a major benefit, allowing engineering teams to provide details specific to teammates—no matter which department. That flexibility to keep projects running smoothly and efficiently makes for a valuable tool in the workplace. Get four tips for how video can help your engineering team now.

Video for IT or customer support

IT teams play a crucial role in incorporating asynchronous video into your workplace, as they are the ones who can help create a library of the videos that can be used—and referenced!—for all departments within your organization. Whether it’s onboarding new employees, answering FAQs from current employees, a library of your asynchronous videos is a value-add to your company. What’s more, IT support teams can use asynchronous video within their own department to better facilitate projects, stay updated, and share knowledge and feedback.

Additionally, organizations can bring life to any support team’s customer interactions through asynchronous video. By streamlining communication with video, your team can answer questions with more than text, see what the customer sees, and achieve faster resolutions. See how video can boost your internal and external support teams here.

Improve your business with asynchronous video 

Using video can make for improved communications, better collaboration, and higher engagement in your workplace. Install Screencastify to see how it can benefit your organization today!

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