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Email Marketing Manager

Chicago, IL

Over the past couple of months, the world has developed a new perspective on the power of video-based learning. We have seen an exponential increase in our products' usage and engagement, and our already-sky-high ambitions are now even higher. To achieve those ambitions, we need extraordinarily talented people like you. So we've accelerated our hiring plans across all departments.

While we'd love to meet you in person (and look forward to doing so one day soon!), we are prepared to conduct our entire interviewing and onboarding processes remotely.

Please do not hesitate to reach out with any questions!

Imagine a product that reached millions of users without a single salesperson. That same product has been adopted by tens of thousands of schools, with limitless growth potential ahead. That's the opportunity at Screencastify β€” a massive market, incredibly engaged customer/fan base, and the chance to get in on the ground floor of it all.

Hi, we're Screencastify πŸ‘‹

More than 12 million people use Screencastify every week (!!!) to record, edit and share all sorts of amazing videos. We like to think that we've democratized video creation by making it simpler and more affordable than ever before.

In K-12 classrooms around the world, teachers and students are using Screencastify to create instructional videos, record presentations, give better feedback, and much much more. Our free version is used in more than 70% of US school districts.

Life at Screencastify

Our small Chicago-based team includes a semi-pro volleyball player, champion debater, classically trained actor, elite runner, breakdancer, and avid baker 🍰

Our first ever holiday party (followed by karaoke, which was not pretty).
The team made sure we had a big presence at IdeaCon 2020!
Matt striking a pose with his beloved pup Bento 🍱
@NiftyNef sharing Screencastify tips in front of a packed house at TCEA 2020.
We may never know what Martin was up to in this photo.
Janelle outsourcing some dev work to her dog Maggie.
Packing and shipping hundreds of swag bags to educators around the country!
Our entry for an annual holiday door decoration competition.
We escaped with plenty of time to spare!
Cruising the Chicago river and cherishing the rare warm weather.

About the role

Screencastify has a massive, intensely engaged community of users (just search for "Screencastify" on Twitter and you'll see what we mean!). We're looking for an Email Marketing Manager to inspire, support, and nurture our community, with the ultimate goal of increasing product usage and conversions.

We prioritize fast iteration without compromising quality, while maintaining an attention to detail that creates the kind of delightful interactions we’re known for. We’re looking for a creative, organized, and strategic marketer to join our team and help us continue to grow.

Why is this role special?

  1. You're set up for success. You'll be working with a very large, very engaged, and rapidly growing email list. The sky's the limit!
  2. Inspire the educators who are advancing education. Schools and districts around the world depend on Screencastify to digitize their curriculum and communication. The need for and benefit of video-based learning has never been more clear that it is now. Every high quality email you send will have an impact.
  3. Work with an extremely talented team. A team of 10 has built a product used by millions of people. We've achieved more than teams 10x our size by solving problems that matter and putting quality above all else.
  4. Join us at a magical time. We're profitable and support tens of millions of users with a small team, which gives us a huge green field to work with. You'll join at the perfect time to shape how we grow from here.

What you'll do:

  • Dream up and build lifecycle email marketing strategies for all of our audiences.
  • Create email nurtures and marketing campaigns from concept, copy, building, testing, and execution.
  • Create and manage a simple but extensive map of email automations.
  • Monitor these campaigns and optimize towards product engagement, conversion, or other predefined goals.
  • Create, manage, and optimize audience segments based on engagement, use cases, etc.
  • Develop database segmentation strategies based on analysis across all marketing channels including email, social, SEO, events, webinars, and more.
  • Review results based on industry benchmarks and the health of our database on a regular basis and report to the broader team. Develop testing strategies to increase performance.

You’re perfect for this role if you:

  • Have at least 3 years of email marketing experience.
  • Have advanced knowledge of a major email automation tool (we use ActiveCampaign).
  • Are extremely organized (sloppy or inconsistent data bothers you to no end).
  • Have experience owning email engagement metrics by various audience segments.
  • Write brilliantly, yet succinctly.
  • Have an eye for excellent design.
  • Love the challenges, hours, and ups-and-downs of startup life.

Benefits

  • Competitive compensation package
  • Flexible WFH policy
  • Generous health / vision / dental insurance contributions
  • One Medical membership
  • Unlimited PTO

We highly encourage you to apply for this position, even if you feel you do not meet all the requirements. You do not need to fit this exact mold.

At Screencastify, we foster an inclusive, supportive, fun and challenging team environment. We value having a team that is made up of a diverse set of backgrounds and respect the healthy expression of diverse opinions. We embrace experimentation and the examination of all kinds of ideas through reasoning and testing. Come join us as we continue to change the world through video.

Screencastify is an equal opportunity employer.

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